About Us

Era Integrated was established in 1989. Era Integrated's first client was Loblaws. In about three months, Toyota's work for the Canadian-Chinese market started off and still continues.

In 1993, Era Integrated was appointed the Agency on Record, along with Genesis Media, for the Government of Ontario's all ministries' communication work for the ethnic media.

In 1997, Elections Canada also appointed Era Integrated as the Agency on Record, for its' ethnic media in 30 languages across all provinces of Canada.

Today Era Integrated continues to grow and prides itself for making valuable contribution to the ethnic and the multicultural environment for more than 100 clients for the past 15 years.

  
Founder: Cleve Lu
CEO and Strategist

Cleve Lu founded Era Integrated. He has been the President, Advisor and Executive member of the Chinese Canadian Advertising, Marketing & Media Association (CCAMMA). He is presently an Executive member of the American Marketing Association as well as the member of the Canadian Association of Broadcasters, the Institute of Communications and Advertising and BC Advertising Agency Association.

He is a guest speaker and lecturer at the Canadian Institute, Federal Business Development Bank, Centennial College and the American Marketing Association on topics such as "Ethnic advertising", "Small Business Marketing" and "How to reach the ethnic markets".

Over the past six years, he has been an Event advisor, Chairman, Executive Producer and Organizer for organizations & associations that have organized the Dragon Boat festival, Centennial Hospital Charity Ball, CCAMA advertising creative awards dinner, "Sing for your heart", Jackie Chan: "Rumble in the Bronx" press conference and the "Concert en Cirque" 1997.

In early 2000, Cleve's name was published in the marketing magazine "Year 2000: Who's Who in Marketing" and also in University of Toronto Press-"Canadian Who's Who", book because of his achievement and contribution to the Canadian multicultural advertising industry. Recently OMNI TV interviewed him, on the multicultural advertising work in Canada. Canadian Business showcased the Trimark case study and Cleve's strategic inputs in the communication.

Cleve has a Bachelor's degree in Psychology and Sociology from Chu Hai College and a Master's degree in advertising from Michigan State University.